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Content Warning: mention of miscarriage, adoption journey, mention of anxiety and panic attack

About This Episode

Founder Traci Channer shares how searching for elevated tween loungewear for her daughter sparked The Decided Collection and fulfilling a lifelong dream to start her own company. She opens up about leaving the corporate world, learning the fashion industry from scratch, and the resilience shaped by entrepreneurship. Traci offers a grounded look at building a growing community early and taking action before everything feels perfect. If you are on the cusp of a change, her story is a reminder to start small, stay curious, and take the next bold step.

 

About Traci Channer

Traci Channer’s journey began with a dream she carried since childhood: to one day start her own company. Though she did not always know what shape that dream would take, everything changed in 2021 when she made the bold decision to leave corporate America to spend more time with her young daughter. That decision would become the spark behind The Decided Collection.

As her daughter grew, so did her sense of style—and the two found it increasingly difficult to find pajamas that felt age-appropriate for Traci and stylish enough for her daughter. Everything felt either too young or too grown-up. Traci quickly realized there was a gap in the market—and she knew she was the one to fill it.

Today, Traci is the founder of The Decided Collection, and she could not be more excited to be building her dream alongside a community of inspiring female entrepreneurs.

 

Additional Resources

Website: decidedco.com
Instagram: @thedecidedcollection
LinkedIn: @TraciChanner

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