In this episode of transform together, Johannes Schartau talks to Simon Flossmann about Evidence-Based Management, Scrum.org’s framework for connecting goals, measures, experiments, and actual value delivered.

Many organizations are very good at producing output: more features, more projects, more initiatives, more meetings. But how do they know whether any of this actually creates value? Simon explains how EBM can help teams and organizations move beyond “we shipped it” and toward better conversations about customer outcomes, product value, learning, and decision-making.

Together, Johannes and Simon explore what “evidence” means in the messy reality of product development, how EBM relates to Scrum, Product Goals and Sprint Reviews, and why measuring value can become deeply uncomfortable. They also talk about the difference between being busy and creating impact, why leadership often prefers opinions over evidence, and how teams can start small without turning EBM into another framework rollout.

The conversation touches on current value, unrealized value, customer behavior, confidence in assumptions, outcome-oriented Product Goals, organizational change, AI transformations, and the awkward but necessary moment when evidence shows that something simply is not working.

As always, the episode is both practical and reflective: less about installing a new method, and more about asking better questions. How do we know whether our product delivers value? What would change our mind? And what can we learn before we spend even more time building the wrong thing?

Resources

Find out more about Simon at

https://www.linkedin.com/in/simonflossmann/

https://simonflossmann.substack.com/

Find out more about Evidence-Based Management at

https://www.scrum.org/resources/evidence-based-management

Contact:

Write an email to Johannes: [email protected]

Follow Holisticon on LinkedIn: https://www.linkedin.com/company/holisticon-ag/

Learn more about Holisticon: https://www.holisticon.de/