⚠️ Note: This legacy episode offers a practical, grounded framework for tracking what actually moves the needle in your business. It's for anyone tired of winging it and ready to lead with clarity instead of hope.

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If your marketing feels like throwing spaghetti at the wall — or your offers live in a swirl of half-finished ideas and good intentions — this episode is your reset.

I share my 4-part business metrics framework designed for creatives and service providers who want more predictability, more alignment, and less reactive scrambling. This is a deep dive into reflective tools that help you see what's working, what's draining you, and where to go next.

This is about building a business with data that respects your energy, not just your revenue.

Topics:

• Why "hope mode" is exhausting + how to shift into conscious strategy
• 4 core categories of metrics to consider tracking monthly:
  • Intentions + Monthly Check-ins (what you planned vs. what actually happened)
  • Brand Growth + Lead Gen (email list, traffic sources, social activity)
  • Revenue Systems (offers, lead sources, conversion clarity)
  • Operational Processes (time use, abandoned content, onboarding FAQs)
• How to use metrics for insight, not judgment
• Specific tools: Toggl, Loom, Google Analytics, PowerSheets, and her printed "System Book"
• Why creative entrepreneurs often skip tracking + what it's costing them
• The difference between tracking for performance and tracking for clarity
• Questions to ask when reviewing your month that go beyond money or growth

Access all active archived episode resources here: → dangerouslygoodstories.com/intentional-documentary-podcast-archive