Brad Redding, Founder & CEO @ Elevar and Jon Cairo, Lead Solutions Engineer @ Elevar, go back to the basics in this episode talking about tracking 101:

- Basic definitions 
- Why conversion tracking is not a new problem
- Why technical marketing matters to compound business growth
- How tracking works online
- Difficulties with tracking
- Is tracking needed if you only advertise on one channel
- GA4 data driven model
- Tracking beyond attribution enforcements 

Enjoy!

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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