Adam Kinsey is the founder of Verigo, a technology that uses smart sensors to track and monitor fresh produce during its journey from farm to truck to warehouse to store to table.  New technology like RFID chips has gotten dramatically cheaper, making the business model viable. A former engineer at Texas Instruments, Adam saw a new communications platform there that he knew could be adapted for fresh produce supply chains. A year later, no one else had adapted the technology, so Adam jumped in. “It was boldness or stupidity,” he says, that motivated him to enter a market he knew nothing about. *This episode was originally released on October 16, 2019.*