Can ads tracking and optimisation processes be completely automated?

What are the first steps for a coach/ digital business to get started with their ads management?

What is the biggest advantage of social media ads for a business (compared to ads in print/ billboards/ mainstream ads)?

Why should coaches and digital businesses outsource their ads to an agency?

Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world.

00:00 Introduction

03:40 Example of Tracking & Optimising in Offline/ Restaurant Business

08:18 Can ads tracking and optimisation processes be completely automated?

18:16 What are the first steps for a coach/ digital business to get started with their ads management?

22:44 Manish shares his experience of starting his ads and challenges of finding a good digital marketing agency

33:25 What is CPM (cost per thousand impressions/ cost per mille)?

35:10 What are the “reach” & “impressions (of ads)?

39:00 The biggest advantage of social media ads for a business

41:55 Logic behind why does meta charge advertisers on CPM and what are “ad clicks”, link clicks, CTR (Click Through Rate) and CPC (Cost Per Click)?

52:34 How does auction of ads on facebook platform work for the users and advertisers?

56:48 Why should coaches and digital businesses outsource their ads to an agency?

58:55 What are landing page views?

59:27 Recap of all the terms explained in the episode till this point

1:03:26 How to control/ reduce CPM? Can CPM be reduced?

1:06:15 Why does CPM shoot up all of a sudden?

1:19:14 Is it a good idea to cap CPM rate while setting up your ads on facebook/ Meta?

1:22:05 Why coaches/ digital businesses should not run their ads by themselves?

1:27:38 Is there any business that will not benefit from running ads on facebook/ meta?

1:32:15 What is Microsoft Clarity and its importance in performance marketing?

1:38:00 A birdseye view on Google Analytics

1:42:42 A birdseye view on Facebook Pixel

1:46:04 Pankaj & Manish reflect on today’s episode

1:55:30 What to expect from the next episode of Coach! I Need Help

Pankaj Agarwal & Manish Ahuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"

Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of BusinessMunim, a digital marketing agency for coaches.

Connect with BusinessMunim (Digital Marketing Agency for Coaches):

Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com

Manish Ahuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro). He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate.

You can sign up to Manish Ahuja's free daily newsletter by visiting: https://manisshahuuja.com/subscribe

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A new episode releases every Friday, at 6pm IST.