A QR code is a moment of engagement. But how do you know if it’s working?

In this episode, Codey and Emily discuss what QR performance really means and how to go beyond the scan count to gain real insights.

They cover:

• What tracking can actually tell you (and what it can’t)
• How to use UTM tags to see what happens after the scan
• The role of timing, location, and device data in campaign decisions
• Common performance killers and how to fix them
• How to compare QR codes across channels and improve results
• Turning scan data into smarter campaigns without overcomplicating it

If you’re using QR codes and not tracking performance, this is your cheat sheet.

🌐 Learn more at qrcodekit.com