This month, Cassie Dodd, Ascent Cloud’s Director of Marketing, is joined by Ascent Cloud’s SVP of Sales, Craig Bickley, to discuss tracking sales metrics and performance measurement. 

Craig shares his experiences with managing sales teams and tracking performance measurement to candidly bring you the things he’s learned, and more importantly, what actually works. 

Cassie and Craig go over: 

• Why sales performance measurement is important
• Metric planning and where to start
• How to track sales metrics and performance measurement 

*In this episode, Craig and Cassie reference our report with Sales Management Association. In this report, we uncover sales organizations’ performance measurement approaches for financial outcomes, activity measurements, as well as adjustments made in response to the global pandemic. Check out the report here.