291. Tracking the data-infused evolution of grocery with Barbara Connors, Vice President, Strategy & Acceleration at 84.51˚

Barbara Connors knows her stuff. As Vice President of Strategy & Acceleration at 84.51˚ , she stewards the largest transaction-based grocery data asset in the country to uncover hyper-targeted shopper insights which inform Kroger’s blended marketing/merchandising strategy.  Her work weaves retail data and consumer science in a form of retail storytelling that opens the door for innovation and improvement. In this episode, she reads the numbers to predict shopper trends into the holiday season and comment on movements her team has identified both since the start of the pandemic and since restrictions have been pulled back. We also touch on the ongoing evolution of the omnichannel shopper and how inflation has changed the consumer mindset. Learn more at retailgetsreal.com.