On this episode of Unboxing Ecommerce, James and Jennifer order from Tracksmith with special guest, Blair Beckwith. Blair has been working in the commerce enablement space for more than a decade. He got his start building the Shopify App Store. Today, he leads growth at Mantle, a company that powers back office and growth tooling for commerce enablement software companies.

Why Tracksmith?
Blair discovered Tracksmith while working with a reviews platform and was immediately drawn to their aesthetic and approach to running culture. Unlike the typical neon-heavy running gear, Tracksmith's understated, classic New England-inspired design stood out, embodying a vintage track team vibe.
Tracksmith: www.tracksmith.com

Research included these sources

• Tracksmith: www.tracksmith.com/pages/about
• Forbes: www.forbes.com/sites/katiebaron/2022/10/11/tracksmith-expands-how-americas-most-intellectual-running-brand-is-closing-cult-status
• Outside: www.outsideonline.com/outdoor-gear/run/tracksmith-running-brand-business-profile
• Crunchbase: www.crunchbase.com/organization/tracksmith
• Pitchbook: www.pitchbook.com/profiles/company/65264-59#overview
• Tracksmith Fellowship: www.tracksmith.com/pages/tracksmith-fellowship-program
• Tracksmith Fellowship Recipient, Dinée Dorame: www.groundedpod.com/about/

Curated Technology List

• DatoCMS: www.datocms.com
• MNTN: www.mountain.com
• JustUno: www.justuno.com

Other Sites mentioned

• How To Pronounce: www.howtopronounce.com/luke-scheybeler
• Unlocking the Customer Value Chain: www.penguinrandomhouse.com/books/562858/unlocking-the-customer-value-chain-by-thales-s-teixeira-with-greg-piechota/

Connect with Blair:
www.heymantle.com
www.linkedin.com/in/blairbeckwith

_______________

Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com