In this episode Justin Mares shares his book Traction which is a guide for entrepreneurs and business owners who need help getting customers. The purpose of this book is to place business founders ahead of the competition no matter what kind of business they are running. If you are starting a business and do not have a ton of budget, this book is for you.About Justin Mares:“I co-founded two companies, one was acquired and the other a bust. Most recently I was director of revenues at a company called Exceptional Cloud Services who got acquired by Rackspace about a year and a half ago now. I recently left Rackspace and now I’m launching Traction Book which is a startup guide to getting customers and that will be coming out August 26, 2014.My co-author Gabriel Weinberg and I both noticed that today the challenge is not so much in building a product but that companies are struggling to get traction. The inspiration in writing the book was to provide startups with the framework and tools to focus on and get traction so that they can build successful companies.” – Justin MaresFor a detailed summary of Traction according to Justin Mares CLICK HERERelated Books:Lean Customer Development by Cindy AlvarezHooked: How to Build Habit-Forming Products by Nir EyalMoving Targets by Gabriel AluisyFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.Category Tags: lead generation, customer development, attract customers, how to prospect, Offline Ads, Search Engine Optimization, Content Marketing, Email Marketing, Engineering as Marketing, Targeting Blogs, Business Development, Sales, Affiliate Programs, Existing Platforms, Trade Shows, Offline Events, Speaking Engagements