In Gino Wickman’s book “Traction: Get a Grip on Your Business,” he talks about the importance of focusing on your niche. This is the sweet spot where your business is excelling.

For example, my agency Come Alive Creative started out in web development and has since niched down completely to podcast production. When a client recently came to me for more web development work, it was tempting to take it. But instead, I passed them on to another agency who specializes in web development.

Why? Because that’s no longer our focus.

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