Gino Wickman writes about the four elements of a marketing strategy in his book “Traction: Get a Grip on Your Business.”

Page 56 outlines these four elements as:

Target Market

3 Uniques

Proven Process

Guarantee

Let’s start from the top. Do you know your target market?

Consider:

Where are they? (geographic characteristics)

What are they? (demographic characteristics)

How do they think and what do they need? (psychographic characteristics)

Identifying these important characteristics of your target market will help you reach them and create a more successful business.

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