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Traction: What Are Your 3 Uniques?
What is unique about your business?
In Gino Wickman’s book “Traction: Get a Grip on Your Business,” he highlights four elements of a marketing strategy:
Target Market
3 Uniques
Proven Process
Your Guarantee
Today, I want to focus on the three uniques. These are your differentiators, your stand-out-from-the-crowd qualities. Identifying each of these can be difficult because very rarely are you the only one who brings that certain thing to the table. BUT… the magic happens when you put all three together. Together, those three uniques should make a concoction exclusive to your business.
For more marketing tips, resources, and inspiration, subscribe on your favorite podcasting app or visit Creative Marketing Brief.
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By Creative Marketing Brief
5
11 ratings
What is unique about your business?
In Gino Wickman’s book “Traction: Get a Grip on Your Business,” he highlights four elements of a marketing strategy:
Target Market
3 Uniques
Proven Process
Your Guarantee
Today, I want to focus on the three uniques. These are your differentiators, your stand-out-from-the-crowd qualities. Identifying each of these can be difficult because very rarely are you the only one who brings that certain thing to the table. BUT… the magic happens when you put all three together. Together, those three uniques should make a concoction exclusive to your business.
For more marketing tips, resources, and inspiration, subscribe on your favorite podcasting app or visit Creative Marketing Brief.