In this episode, we continue our conversation with Emmy-nominated storyteller Tracy Bacenas.  After leaving Hollywood and her job at Survivor, Tracy returns to Canada’s capital to raise a family and begins to focus her story work on creating content for kids.

One of her first challenges is a fascinating, high-end animation project that sets out to use story to teach the scientific concept of biomagnification to kids. Despite having world-class visuals and intriguing science, the producers were struggling to make the piece work. As Tracy shares her approach to the project, we discuss the role of story in bringing complex ideas like scientific theories to life – and discover the value of investing in creating a good Hollywood story that makes the audience care about the outcome.

She also takes us into her creative process for her current project – another animation series designed to engage young voters in the electoral process, by creating stories about how their votes produce impact across levels. Through this discussion, we dive into the potential of using story to engage people across demographics in change – as well as a bit of the latest neuroscience into how stories sync up our thoughts and feelings.

Finally, we bring the story process full circle, as Tracy shares what she’s learned about the toughest challenge of all – writing a killer pitch story. Tune in to learn about the unique process she’s developed for creating winning pitches that’s based on her 30 years of pitching news, Hollywood, ad agencies, governments and business.

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