The amount of products that we could shift over to the digital world is amazing. With new metal technologies and ceramics coming, surely it is the time for our business to grow. The CEO of Hazz Design, Tracy Hazzard, joins David Aladdin to talk about secrets on product commercialization and how a team could design, develop, and source many products in a limited time. Tracy is a ghost designer of 250+ consumer products generating almost $1 billion online and at retail. In this episode, she discusses how to deal with certain situations involving commercialization decisions. She also explains brand building, design focus, and patent protection and emphasizes the importance of understanding the original core and identifying the expression of our brands.