“It's been challenging and fun – and lots of late nights and early mornings – but I wouldn't change it for the world,” says Syler-Jones.

In the next episode of TCU Innovates, Chancellor Boschini interviews Vice Chancellor for Marketing & Communication Tracy Syler-Jones about marketing, branding, team building and the lessons she has learned across a nearly 25-year TCU journey. 

From the early days when she helped start TCU’s first social media accounts, to the first full-scale Lead On branding effort and TCU’s 150th anniversary celebration, Syler-Jones’ leadership has guided TCU’s success at every turn. 

“We intentionally built a team based on where we want to go with the institution, how we want to position TCU to lead and how we want to tell the University's story,” Syler-Jones says.