Floor is Rising

Trad art crossover - 2/x - Christian Andersen - Michael Jeppesen - Trad Art Gallerists turned NFT marketplace


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[1:11 - 4:01] Christian was introduced to NFTs when Michael approached him with the idea of bringing NFTs to the JuneArt Fair. With the emergence of NBA Top Shot and Beeple he saw a need for something for the established art world. Michael said you could have NFTs created by artists of the caliber of Jeff Koons and NFTs collectors wouldn’t know who it was. Michael wanted a place more in line with the old fashioned art world where art is curated and JuneArt came from this.

[4:27 - 6:52] Michael says there is a difference between the traditional artists and crypto artists. Generative art projects may look interesting, but mostly sell because people want to make money. Bored Apes and Crypto Punks are interesting from a cultural perspective, but not as art works. Vice Magazine has linked NFTs to a generation. Michael credits the internet with the ability for anyone to use OpenSea and other platforms to publish.

[7:34 - 8:45] Michael says you can look at NFTs or a medium or a scene. The scene is 99% generative art. Michael and Christian look at NFTs as a medium. They work with renowned galleries for JuneArt that have artists working to make new and interesting art. NFTs are an opportunity to take art further.


[9:18 - 12:07] Michael discusses how the traditional art world is internal with small groups vs the large groups of the crypto community. The benefit of the large crypto communities is it’s more accessible and provides the ability to create awareness for art. That creates the possibility to build your own large audience which hasn’t been possible for many in the old fashioned art world. With more accessibility this may lead to more advanced art.


[12:08 - 13:21] Christian talks about galleries opening online viewing rooms(OVRs) to sell physical art digitally....

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