In this episode of the International Trade Resource Podcast, host Kim Kirkendall chats with Ed Brzytwa, Vice President of International Trade at the Consumer Technology Association (CTA). With experience spanning the Department of Commerce, the Office of the U.S. Trade Representative, and multiple trade associations, Ed brings deep insight into the intersection of trade policy and industry interests. The episode focuses on the often-overlooked power of trade associations—not just as event hosts, but as strategic connectors, advocates, and policy influencers.

Ed explains how trade associations like CTA provide businesses—especially small ones—with critical access to policymakers, tools for advocacy, and insider knowledge on fast-evolving trade developments. Listeners will learn how associations help shape trade policy through structured member engagement, regular working group meetings, and coordinated storytelling efforts that bring real-world impact to the attention of decision-makers.

Kim and Ed also explore ways companies can leverage their trade associations to not only stay informed, but to actively influence trade outcomes. From participating in policy committees and fly-ins, to responding to surveys or telling their own tariff-impact stories, Ed emphasizes that member engagement is what makes advocacy successful. The episode wraps with tips on how to stay current in a rapidly changing global trade landscape—from LinkedIn networking to AI-powered info-gathering tools.

This is a must-listen episode for any business involved in international trade or looking to understand how to influence trade policy more effectively through their association.

Key Takeaways:

• Trade associations go far beyond events—they provide research, advocacy, networking, and policy influence.
  
  
• Active member participation in working groups and policy discussions is essential to shaping effective trade advocacy.
  
  
• Small businesses can—and should—play a critical role in informing trade policy by sharing their experiences.
  
  
• Tools like newsletters, websites, and LinkedIn can help professionals stay up to date on rapidly changing trade issues.
  
  
• Storytelling is a powerful tool in influencing policymakers—companies that speak up can shape the future of trade.
   

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