In this episode of What’s Got the World Talking we’re taking a deep dive into part of the media ecosystem that doesn’t always get the spotlight it deserves: trade media.

As audiences fragment and AI reshapes how information is discovered and trusted, how is trade journalism evolving? What do journalists need from brands when resources are stretched and expectations are higher? And why does influence within trade titles matter more than ever for credibility, reputation and long‑term growth?

Jane is joined by B2B director Tom Leatherbarrow and associate director Rob Jones to discuss how trade media is evolving and what brands need to understand if they want to build authority, shape industry narratives and be taken seriously by the people who matter most.

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

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