If you're thinking about attending or exhibiting a trade show, this is the episode for you. Inspired by Patience's recent visit to the International Contemporary Furniture Fair, we build on what we've experienced - and done- at trade shows over the past decade. We discuss ways to ensure your firm stands out (in a good way) and makes meaningful connections.

Highlights:

• Thinking about trade shows as three distinct parts: before, during, and after
• The importance of every piece of information provided to the show organizers
• How to promote your attendance before the show
• Do's and don't's of booth design and swag
• How to not inadvertently repel prospects
• Making the most of post-show follow-ups

Episode Resources:

• Connect with Brian Jones and Patience Jones
• https://graphicmachine.com/
• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
• https://www.linkedin.com/in/patiencejones/