Nexus 21 is a poster child for how to do trade shows right. Listen to how they wow their customers, prospects and partners at their events.

• Guiding philosophy — 3:15
• When do you start your show planning process ? — 7:29
• Lead Generation and lead follow-up — 11:50
• Customer outreach, pre-show promotion, unique give-aways — 20:15
• Social Media Integration — 28:30
• Media coverage and industry influencers — 34:34
• Budget and ROI — 41:15