Meet Frankie Emerson, StrongTie's event marketing powerhouse who took an unconventional path from the cheerleading sidelines to the trade show floor. In this engaging conversation, Frankie reveals how her background in cheerleading actually prepared her for the high-energy world of event marketing and relationship building.

You'll discover the strategies behind StrongTie's commanding presence at major industry trade shows, learn how to build meaningful connections in crowded exhibition halls, and get insider tips on creating memorable brand experiences. Frankie shares the challenges of coordinating large-scale events, the evolution of trade show marketing, and why personal connections still matter most in our digital age.

Whether you're in marketing, curious about StrongTie's success, or looking to improve your own event networking skills, Frankie's journey and expertise offer valuable insights for anyone wanting to make a bigger impact at industry events.