Today we conclude our two-part series on Trade Shows 2.0. Last time, we covered Web 2.0 technology tools for both exhibitors and shows. In this episode, we’ll talk about how some groups are reinventing the traditional trade show format, both online and offline. (Be sure to click “Read More” to view more information & links!) Interactive Technology for Trade Shows While virtual trade shows aren’t exactly new, they have yet to gain a lot of traction. But more and more shows are beginning to see the value of having a year-round virtual