TradeInformer Podcast

TradeInformer Podcast

By TradeInformerBusinessInvesting
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TradeInformer Podcast episodes

  • Making AI work (for real) with Deriv and Integral

    In this episode we speak to Prakash Bhudia, Chief Growth Officer at Deriv, and Julian Elliot, who is Senior Product Manager at Integral. The goal of our talk was to have a conversation about how AI is really being used, rather than speculative predictions about what could happen in the future. We talk about how Deriv and Integral are using AI internally, where it has and has not worked, and whether it is causing actual changes in behaviour among end traders. 

    40 min
  • The South Africa forex broker market, with Dany Mawas

    In this episode we talk to Dany Mawas, the Co-Founder and CEO of Fortress Core. Based in South Africa for over a decade, Dany talks about goings on in the local market and wider African region, looking at why brokers fail there and what they need to know regulation-wise before starting. 

    56 min
  • How does AI SEO work in 2025? Obsero's Founders explain

    In this episode of the TradeInformer Podcast we speak to Obsero Founders Andy Francos and Mike Logue about SEO and marketing in the age of AI. 

    Andy and Mike have held senior marketing roles at IG Group and have a huge wealth of experience working at one of the largest brokers in the world. We talk about what changes LLMs have caused, how brands are responding, how to rank in LLMs, differences between search and LLMs, and a lot more.

    You can skip to individual questions below:

    00:00 - Intro

    02:34 - What is Obsero.ai?
    04:05 - Why did Andy and Mike start Obsero?
    05:20 - How have LLMs changed marketing so far?
    09:14 - Did AI kill attribution?
    16:04 - How are people using Google vs LLMs
    21:10 - How do you know if you're ranking well in LLMs?
    27:00 - Why good LLM rankings are not always positive
    31:01 - Given LLM searches are tailored to the user, how do you know what people are seeing about your brand?
    35:58 - What is good technical SEO to rank well in AI LLMs?
    42:00 - Using Reddit to rank in AI search
    44:13 - Finding AI search keyword volumes
    48:00 - Will AI kill review websites?
    51:35 - Do sites tank in LLMs like they do after Google updates?
    54:45 - AI becoming a news source
    01:01:02 - Are we at the end of the 'open internet'?

    1 hr 7 min
  • Prop risk management with Ruben Abitbol from Prop Firm Match

    In this episode we speak to Ruben Abitbol from Prop Firm Match. Ruben started out as an options trader before moving on to work in risk management at the 5ers. Today he works at prop affiliate and technology company Prop Firm Match. We talk about risk management, prop clients, branding, what Prop Firm Match has planned, and more.

    48 min
  • Changing traders & AI risk management

    This time on the TradeInformer Podcast we speak to Debbie Georgiou, who has just joined Scope Prime. We talk about white labels, changes in trader behaviour, and how risk management teams are changing their activity using new technologies.

    29 min
  • Trive in South Africa

    In this episode of the TradeInformer podcast, we speak to Trive South Africa CEO Marius Grobler. We talk about what it takes to succeed in South Africa, what Trive has planned, and where other brokers go wrong in the country.

    37 min

About TradeInformer Podcast

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In-depth conversations with leading figures in the retail trading industry.

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