Trademark Adventures in Starting a Brewery

Tom Dunlap speaks with David Ludwig, Cailey Afualo and Alex Butterman, attorneys for Dunlap Bennett & Ludwig, about trademarks, Cailey’s pursuit of opening a brewery and owning the name of the brewery and the beer.  We did a trademark search report on her brewing company, American Bully Brewing and we did a trademark search report on her first beer that her and her husband are making; Roosevelt Imperial Stout. The search turned up some interesting stuff.  We thought we'd share with our listeners today: what a trademark is, how a trademark search works, and what the trademark process is.