If you’re building a brand in Australia, understanding trade marks is essential. In this episode of Elise Explains IP, Elise Steegstra (lawyer & trade marks attorney) breaks down the fundamentals: what a trade mark is, why you need one, and how the registration process actually works.

Whether you’re a founder, creator, small business owner, or marketer, this is your practical crash course in protecting your brand and avoiding costly mistakes.

What you can and can’t register as a trade mark

The difference between a business name, domain name & trade mark

Why trade marks matter for brand protection and business value

How registration works in Australia (step-by-step)

Common mistakes (and how to avoid them)

International protection: when to think beyond Australia

When to register your trade mark

How to enforce your rights once registered

Want to check if your business has hidden IP risks?

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