Brands from around the world aim to sell their products in China, to its 1.4 billion-strong population. But there’s one problem business leaders, from Steve Jobs to Elon Musk, have had to deal with in exchange for that market access: copycats.

Many major brands have gotten dragged into years-long legal disputes to protect their trademarks. Sometimes, the real brands are even forced to apologize—and pay millions of dollars in compensation to their copycats.