Hannah Stitt, Owner & Attorney, Tectonic Law

Summary

In this episode of the Building Brands Podcast, host and guest Hannah Stitt, owner of Tectonic Law, delve into the intricacies of intellectual property law, the importance of niching down in legal practice, and effective marketing strategies for law firms. Hannah shares her journey in identifying her niche in IP and cannabis law, common mistakes businesses make regarding trademarks, and the significance of early IP strategy to prevent litigation. The conversation also covers marketing tactics, including the use of print media and account-based marketing, to enhance client acquisition and build trust in the legal field.

Takeaways

• Hannah Stitt is an intellectual property attorney and owner of Tectonic Law.
• Tectonic Law focuses on business and IP law, particularly in cannabis and litigation.
• Narrowing down to a niche is crucial for service providers in the legal field.
• Self-assessment is key for businesses to understand their IP needs.
• Print media can be an effective marketing strategy for local law firms.
• Building trust with clients is essential for long-term relationships.
• Account-based marketing can help target specific clients effectively.
• Understanding the uniqueness of a brand is vital for trademark protection.
• Flexibility in strategy is important as markets evolve.
• Referring clients to other attorneys can build trust and strengthen relationships.