In this episode, we engage in a compelling conversation with Andrei Mincov, founder of TrademarkFactory.com, looking into the crucial aspects of intellectual property and the significance of trademarks for entrepreneurs. Andrei offers invaluable insights into the practicalities of brand protection, the pitfalls of the legal industry, and how his firm provides a unique, risk-free service for trademark registration. We also touch on the transformative role of AI in the legal domain, emphasizing the blend of technology and human expertise. Join us as we explore how securing your intellectual property is not just a legal formality but a fundamental pillar of business strategy.

• https://trademarkfactory.com

• https://www.linkedin.com/in/andreimincov

(0:00) Introduction to Techtastic and Guest Andrei Mincov

(1:12) Importance, Risks, and Costs of Trademarking for Businesses

(4:29) Evolution of Trademarks and Need for Intellectual Property Protection

(7:50) Case Studies: Bird Electric Scooter Company and Coca Cola

(9:55) Role of Brands in Consumer Loyalty and Introduction to Andrei Mincov's Company

(13:25) Andrei Mincov's Journey to Building a 7-figure Company

(14:42) Challenges, Costs, and Value of Trademarking a Brand

(16:09) Risks of Trademark Scams and Role of AI in Trademarking

(19:12) Utilization of AI in Andrei Mincov's Company

(20:55) Closing thoughts with Andrei Mincov and Christian Hammer's Remarks

(21:30) Sponsor: Vala AI