Your brand name is your business identity, but without trademark protection, you're building equity in something anyone can steal.

Competitors can legally use similar names, confuse your customers, and force you to rebrand after years of building recognition and reputation.

We navigate trademark law that protects your intellectual property without expensive legal fees. Learn when trademark registration is essential versus optional, how to conduct proper searches before choosing business names, and the filing strategies that secure your brand rights while avoiding costly conflicts.

Want to go deeper? Explore eLegal For Less, our companion booklet now available on Amazon. It's packed with simplified legal strategies to protect your business without draining your budget. Sponsored by Riverside.FM. Click above to support the show and power your voice.

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