Flying Solo

Trademark triumphs: How to protect your business from copycats

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Today’s guest is Lauren Stokoe. Lauren is a Director at IP Australia. She’s an experienced product manager working across public and private sectors on digital transformations and the implementation of new products. She’s also the Venture Manager for Trade Mark ™ Checker.

If you’ve ever considered trademarking your business IP, TM Checker is an AI-assisted tool created by IP Australia that makes it simple for small businesses to check trade mark availability and complete the application process in literally minutes.

If you're curious about the ins and outs of Intellectual Property and trade marks and want to know more about how they can protect your business from competitors, then this episode is for you.

Episode notes

In this episode, Lauren unpacks:

  • 1:10 – What is intellectual property and why it’s important to protect it
  • 5:30 – Types of IP and trade mark protection for small businesses
  • 6:55 – How to check a trade mark’s availability using IP Australia’s TM Checker
  • 10:00 – How to apply for a trade mark with IP Australia
  • 14:05 – Why have only 4% of Australian businesses registered a trade mark?
  • 16:30 – Why would you need to trade mark your business?
  • 18:00 – What you need to know about the patents process
  • 19:15 – Enforcing a trade mark – disputes and examples
  • 22:40 – What can be trade marked?
  • 23:55 – Top tips for small businesses on registering trade marks and intellectual property
  • 26:00 – Intellectual property in overseas markets – the Madrid Protocol
  • 28:55 – The costs of trade marking your business


    • *This podcast is intended to provide general information regarding intellectual property and does not constitute legal or professional advice. It is not intended to take the place of legal or professional advice and should not be relied upon as such.


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