Are you aware of the hidden value in owning your brand early on in your business journey? In this episode with trademark specialist Andrei Mincov, you'll gain valuable insights into the crucial importance of protecting your intellectual property, specifically your brand, for future business success and potential exit strategies.

Andrei highlighted a key point that resonated strongly - the significance of owning your brand as early as possible. As a business owner, have you ever considered the long-term impact of not trademarking your brand? Andrei's example of Coca Cola's brand, worth over $80 billion today, solely emphasises the immense value of early brand protection.

This conversation has truly opened to the fact that owning your brand is not just a legal necessity; it's an investment in the future success and potential valuation of your business. Reflect on your own brand and the role it plays in your business's overall value proposition. Are you truly maximising its potential?

Watch the episode here: https://succession.plus/uk/podcasts-uk/trademark-your-brand-early-to-maximise-exit-value-insights-from-andrei-mincov/

If you would like to learn more about how to start preparing your business, then you can get more information here: It All Begins with Insights.

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