To trademark or not to trademark? If you’re on the fence, this episode is for you! Join host Kelley Stevens as she breaks down the basics of trademarking with intellectual property lawyer, Lauren Boyd. You will learn how trademarking can help you scale your business, how and when to consult with a lawyer, and valuable tips on choosing a trade name that leaves room for future growth. Don’t miss out on this episode that just might change the trajectory of your business.

Guest Bio:

Lauren Boyd kicked off her legal career leading international contract negotiations for a Fortune 100 technology company before founding her first venture Guide My Business. Her boutique law firm specializes in intellectual property and employment law to empower entrepreneurs to grow their business with the confidence of a strong legal foundation built on a brand they own.

Being in the messy middle herself, she recognized that non-”corporate” employers lacked the tools to implement sustainable management practices that would take monotonous delegation to empowered ownership to foster resiliency within their team, so Lauren recently founded Quinn, a modern team management solution built for the way employers actually communicate.

Learn more at https://www.guidemybusiness.co/

In this Episode:

• What is trademarking and how can it benefit your business?
• When to consult a lawyer about launching a new brand
• Choosing an opportune name for your business
• Cautionary tales about trademarking decisions
• How trademarking can bring your business long-term security and success

Highlights:

(0:49) - Lauren Boyd Introduction

(6:46) - Benefits of trademarking your business

(21:19) - Growing your business with a registered trademark

(29:16) - Consulting a lawyer prior to the branding process

(31:20) - Choosing a trade name that leaves room for business growth

(35:43) - How to schedule a consultation with Lauren Boyd

(40:01) - Kelley answers a listener’s question about handling missed calls when clients do not leave a voicemail

References:

Guide My Business → www.guidemybusiness.co

Hire Quinn → hirequinn.com

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com