This week is the SEASON FINALE of Legal Leverage season 1!

 And we’re ending it with a bang, with one of our absolute favourite topics – trademarking. 

Trademarking is the ultimate top trump in terms of protecting brands.

 What do we mean by that? Well, trademarking trumps pretty much any other ‘name’ protection out there (aka buying the domain, operating for a long time and registering that name).

 In this episode we cover:

• What is trademarking?
• Why do you need it?
• What are the benefits?
• Can you register your own trademark?
• Where can you trademark?

We also dive into some high profile trademark battles. Is Mariah Carey a bit of a diva or has she got her trademark sorted? Listen to find out more..

 We also hint at something very exciting we have coming up. Stay tuned!