There are two types of intellectual property: copyright assets and trademark assets. In today’s episode, I’m talking all about trademarks and why they’re an important part of building your brand, business, and creating assets for your business. As a coach, these assets usually come in the form of intellectual property. This is why I dive deeper into the contrast between copyright assets and trademark assets

Focusing more on trademark assets, I explain what a trademark is and how it secures your exclusive rights. I discuss why trademark assets are so important and valuable, especially in the online space. If you’re a coach in the online coaching industry, this episode is for you. Tune in as I teach you how to create unique and distinct trademark assets.

“If you are an expert in your field, if you've developed a signature program, a signature course, or product, or training, or a podcast, or a consulting firm, you should certainly look into protecting your trademark assets and registering your trademark assets federally so that you do have the exclusive rights across the United States. ” - Yasmine Hamdan

What we covered in the episode:

• What is a copyright asset

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