Tom Barrett, the president of Encirca, has been keeping on top of blockchain domains, especially with trademarks. His company recently launched AltRoots.com to help brands monitor and manage their brands in these names. On today’s show, Tom talks about brand protection in these alternate namespaces. We also discuss these domains in general, including why people might use them and how they compare to previous alt-root attempts. It’s an educational episodes, whether you’re a brand owner or just interested in blockchain.

Also: Unstoppable challenges Handshake, strong dollar, Escrow.com, Namecheap security, and more.

Sponsor: Sav.com domain transfers