After losing a close friend to suicide, TradeMutt cofounders Dan Allen and Ed Ross were driven to reduce the rate of blue-collar suicides in Australia through their bright and vibrant workwear. While pivoting from tradespeople to workwear apparel was a learning curve for them, the challenge hasn’t stopped the duo from continuing to do remarkable work. Since starting TradeMutt, they’ve gone on to cofound TIACS (This is a Conversation Starter) which is run using 50 per cent of the profits from TradeMutt workwear sales, offering a text and call service where tradies can access mental health counselling for free. 

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🗒️Rebecca Archer's LinkedIn

🗒️Dan Allen's LinkedIn