Skilled trades businesses LISTEN UP! Everybody expects you to be great at your craft or particular trade, but they (and you) shouldn't expect you to be great at business without some help! John Addington with Clay Verse Media is our guide to understanding the importance of marketing in our digital age - from knowing your STORY and having a good Google Business profile to knowing your ideal clients and making sure your website and social media find them. John provides great insight, especially with his skilled trades background. Join us for another great story and conversation on Trades Secrets.