In this show Ash & JW are joined by Harry Karefilakis, Managing Director, Kare Group Australia

Harry takes us through Kare Group Australia, a diverse Electrical Contracting business covering construction, service, Maintenance, electrical auditing, security and air conditioning. Harry gives us an early lesson on social media and how using the self described Electrical Extraordinaire and how this has been a springboard to engaging with more potential customers and converting them into clients. Harry shares how LinkedIn still allows organic reach as compared to other platforms that required paid advertising to get a greater reach. We talk about the early resilience that Harry developed before finally getting a chance to start in the industry and received a call from DESA to begin his journey as a sparky.

Harry was awarded the 2020 Winner Melbourne Young Entrepreneur and he takes us through the process that led to being honoured with this title. Harry shares his insights to what it takes to really make it in a Tradie business including hard work, networking, building strong relationships, learning, good people and marketing.

We explore the things that keep Harry awake at night and off course during the Covid lockdowns the real focus on his team of 34 and looking after them with rotating rosters and keeping them going. We also touch on recruitment and Harry shares his insights into attributes that Kare look for and their approach to find people that fit the Kare Group mold ,culture and values. You will hear Harry genuine passion for people and the value his places on his people. Harry invest time into training, supporting and learning for each of his team and shares these stories.

We explore what is happening when the business is performing at its best and what needs to happen to keep this growth and momentum going forward. Structure, organisation and process are the real keys to the success of the KARE Groups success. Process is at the core of everything they do and helps the team to deliver on the businesses needs and customers expectations. Harry shares his passion for business, how as an entrepreneur, he loves the game that is business, loves the challenge and winning. Harry gives an honest view of the challenges that those in the building and construction industry have created with many having cut-throat pricing strategies due to their lack of understanding and business acumen.

Harry tells us about his and Kare Groups “Why” and the rewards that have come from having clarity in the “Why”. We touch on leadership, people, authenticity, empathy, assessing success, processes, growth. You will enjoy Harry’s passion and entrepreneurial approach to business and an amazing focus on the value of his people.

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Got a question for Harry? email it to us at: [email protected]