In this show Ash & JW are joined by Genevieve Bruzzese, The Chief Operating Officer of “The Vaccaro Group“

Genevieve has a lifetime connection to the Vaccaro Group as she grew up within the family business started by her parents Sam and Rose Vaccaro. We hear about those early memories and experiences growing up in a family business environment. Genevieve trained as a Lawyer specialising in employment law and practiced law and policy advising at both state and federal levels. Genevieve shares how having experience in a family Tradie business gave her valuable experience when applying those insights into her role as an Employment Lawyer.

Genevieve talks us through the decision to join the family business and how this career change came about. Genevieve helps us understand the motivation and transformation she and Cameron have taken the Vaccaro Group through with a big focus on digitising processes to drive higher quality and productivity, improving communications within and outside of the business. Building the business around an operating system that helps to drive better processes, tracking, job management, accounting, transparency and customer satisfaction amongst many other business benefits.

We discus how Genevieve has taken Vaccaro Group through the ISO accreditation process in Quality and Health Safety and Environment. We gain insights as to why this accreditation is so important to the Vaccaro Group, to their employees and to their customers. As you will hear it is a thorough and detailed process in gaining the ISO accreditation that has significant advantages once it is achieved in ensuring constant quality improvement.

We move onto understanding how Vaccaro Group go about bringing value to their customers with a significant part of this is in being a “start to finish" approach that makes it easy for the Builder and the Home Owner with all the complexities of the build process. This includes electrical design, upgrades, connections, security, air conditioning, EV charging, home theatre, entertainment options plus more . Vaccaro Group have built quality process around all the steps from concept to completion, they take away all the worries.

Vaccaro Group are also committed to training their staff and we chat about what has been set up to ensure the team are skilled in all areas of the businesses offer and customers expectations. They also offer a design studio and design consultants who take the home owners through all the options and upgrade solutions they can consider for each of the spaces in the home or environment. We talk about V Design and the showroom experience that Vaccaro Group offer.

Genevieve provides a great insight into the journey Vaccaro Group have started and how many other Tradie businesses might need to consider as they strive to be relevant to their core customers and markets by creating a competitive advantage, being different to ways others try to operate. The industry is changing and simplifying, digitising and modernising processes and operations is key to long term success.

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Got a question for Genevieve? email it to us at: [email protected]