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Tradies Are Wasting Ad Spend on the Wrong Customers — Here's Why
If you're a service-based business owner looking to stop wasting ad spend and start scaling with confidence, book a call with my team NOW: https://eastbound.digital/book-now/
🔗 Grab our FREE training here: https://tradies.eastbound.digital/free-training
In this episode of Marketing for Tradies, Shannon breaks down a real client case study a cabinetry business getting flooded with the wrong enquiries, every single call a dead end. No extra ad spend was needed to fix it.
This episode covers:
◼️ Why your messaging, not your ads, is attracting the wrong customers
◼️ The cabinetry business case study: 38 qualified leads per week at under $90 each
◼️ How vague website copy creates a vicious cycle of bad leads and rising ad costs
◼️ Why a 7.3-second page load time was costing this business more than half its traffic
◼️ The three questions to ask about your website right now (takes five minutes on your phone )
00:00:00 Introduction: Your Marketing Isn't Broken, Your Messaging Is
00:00:45 Welcome to Marketing for Tradies
00:01:15 The Cabinetry Business Getting All the Wrong Calls
00:02:00 How Wrong Messaging Creates a Google Quality Score Death Spiral
00:02:45 The Fix: Rewriting Messaging to Filter Out the Wrong Leads
00:03:30 What Happens When You Clearly State What You Do and Don't Do
00:04:15 The Hidden Problem: Page Speed
00:05:00 What 7.3 Seconds Means in Real Terms (Google's Own Data)
00:05:45 What a Customer Experiences on a Slow-Loading Page
00:06:30 From 7.3 Seconds to 1.3 Seconds: The Impact Was Immediate
00:07:15 Three Questions to Ask About Your Website Right Now
00:08:00 Question 1: Would a Stranger Know Exactly What You Do in 5 Seconds?
00:08:30 Question 2: Is There Anything That Could Be Misinterpreted?
00:09:00 Question 3: Does Your Page Load Fast Enough?
00:09:20 Three Takeaways From This Episode
00:09:44 What to Do Next
Follow Eastbound Digital:
Instagram: https://www.instagram.com/eastbounddigital_/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency
YouTube: https://youtu.be/O8HeDI3ss9I
Stay Connected:
- Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
- Shannon's Instagram: https://www.instagram.com/shannonbain1/
- LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
- Facebook: https://www.facebook.com/eastbounddigitalagency
View all episodes
By Shannon BainIf you're a service-based business owner looking to stop wasting ad spend and start scaling with confidence, book a call with my team NOW: https://eastbound.digital/book-now/
🔗 Grab our FREE training here: https://tradies.eastbound.digital/free-training
In this episode of Marketing for Tradies, Shannon breaks down a real client case study a cabinetry business getting flooded with the wrong enquiries, every single call a dead end. No extra ad spend was needed to fix it.
This episode covers:
◼️ Why your messaging, not your ads, is attracting the wrong customers
◼️ The cabinetry business case study: 38 qualified leads per week at under $90 each
◼️ How vague website copy creates a vicious cycle of bad leads and rising ad costs
◼️ Why a 7.3-second page load time was costing this business more than half its traffic
◼️ The three questions to ask about your website right now (takes five minutes on your phone )
00:00:00 Introduction: Your Marketing Isn't Broken, Your Messaging Is
00:00:45 Welcome to Marketing for Tradies
00:01:15 The Cabinetry Business Getting All the Wrong Calls
00:02:00 How Wrong Messaging Creates a Google Quality Score Death Spiral
00:02:45 The Fix: Rewriting Messaging to Filter Out the Wrong Leads
00:03:30 What Happens When You Clearly State What You Do and Don't Do
00:04:15 The Hidden Problem: Page Speed
00:05:00 What 7.3 Seconds Means in Real Terms (Google's Own Data)
00:05:45 What a Customer Experiences on a Slow-Loading Page
00:06:30 From 7.3 Seconds to 1.3 Seconds: The Impact Was Immediate
00:07:15 Three Questions to Ask About Your Website Right Now
00:08:00 Question 1: Would a Stranger Know Exactly What You Do in 5 Seconds?
00:08:30 Question 2: Is There Anything That Could Be Misinterpreted?
00:09:00 Question 3: Does Your Page Load Fast Enough?
00:09:20 Three Takeaways From This Episode
00:09:44 What to Do Next
Follow Eastbound Digital:
Instagram: https://www.instagram.com/eastbounddigital_/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency
YouTube: https://youtu.be/O8HeDI3ss9I
Stay Connected:
- Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
- Shannon's Instagram: https://www.instagram.com/shannonbain1/
- LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
- Facebook: https://www.facebook.com/eastbounddigitalagency