If there’s one thing you don’t want to play fast and loose with as a business owner, it’s your ROI.

 

But too many business owners are doing exactly that, because when it comes to their ads and the return they’re seeing…they’re playing a game of what we like to call “Ad Roulette.”

 

Here’s how Ad Roulette works:

 

When I ask someone how their ad is performing, they usually tell me about their lead numbers. But what they actually need to be looking at is the amount they’ve spent on those ads—and how much profit they’ve gained in comparison.

 

We all know roulette is one of the riskier games to play, and Ad Roulette is no different. Because if you put your eye on the wrong ball (for example, your lead numbers), you’re going to miss the fact that your ads aren’t making you any profit at all.

 

One thing we never gamble with is the amount we spend on our ads versus how much we make from them. So do yourself a favor—quit the game of Ad Roulette, and let us help you get your focus back on the right ball: your ROI.