When It Was Cool Dark

Trading Card Bust


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Continuing our 100 darkest moments in pop culture history we examine the trading card bust of the 1990s. For generations sports fans, especially baseball, collected trading cards. In the past, these cards packaged often with bubble gum, often also increased in value, especially for rookie players who became big stars. Enter the speculators who were then feed by massive over production. By the early 1990s every sport (including pro wrestling, football, hockey) and even pop culture properties (comic books, TV shows, and movies) had multiple card sets. Over supply lead to a crash in values and once the speculators fled, millions of people were left with boxes of worthless cards.

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When It Was Cool DarkBy When It Was Cool

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