Javier Contreras is the CEO of Rancho El 17, a regenerative cattle ranch in Sonora, Mexico. Carrying forward the vision of Mr. Zambrano, Javier is helping reshape the ranch into a model of sustainable practices, ethical cattle raising, and premium beef production.

Blending tradition with innovation, Javier is deeply committed to honoring the legacy of the land while looking ahead to the future of ranching. We were introduced through our mutual friend Mark Melnick from Trex, and in this episode, we dive into Javier’s journey, his passion for the ranch, and what it means to continue a mission rooted in heritage and purpose.

https://www.ranchoel17.com

Firecracker Farm Small-batch Spicy Salt
Family farm with a secret blend of Carolina Reaper, Ghost, and Trinidad Scorpion peppers.

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