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Artificial Intelligence isn’t coming, it’s already here.

In this episode of Choose Your Hard, host Travis Jansen dives into one of the biggest questions facing today’s entrepreneurs:

 Has AI gone too far… or are we just afraid of losing control?

From family-run legacies to modern startups, the rise of automation is rewriting what it means to lead, scale, and stay relevant. Travis explores how AI is transforming business — from marketing and recruiting to leadership and trust and why the smartest companies aren’t fighting it, they’re training it to serve their mission.

You’ll Learn:

• How second- and third-generation business owners can balance tradition with innovation.
• The real difference between replacing people and empowering them.
• Practical ways to use AI for automation, analysis, and communication without losing the human touch.
• Why efficiency without empathy is just speed without soul.
• What it takes to lead with heart in a data-driven world.

Because in the end, courage can’t be automated.
 You can fight the future… or you can lead it.

Either way,  it’s hard.
So, choose your hard.

Have a question or want to share your story? DM us on Instagram: @chooseyourhardofficial