In this episode, Melinda Emerson chats with guest Stephanie Chandler about the realities of traditional book deals and the rise of self-publishing. They delve into goal-setting for writing a book, Chandler's book marketing master course, and effective marketing strategies. Chandler also shares her best business advice, confidence tip, and favorite business resources. The episode wraps up with an introduction to a new course at Small Business Lady University.

(0:00) Introduction and guest, Stephanie Chandler's background

(4:32) The reality and downsides of traditional book deals

(6:43) The rise and advantages of self-publishing

(10:10) Understanding your goals for writing a book

(12:52) Stephanie Chandler's book marketing master course

(14:35) Sponsor: Small Business Lady University

(15:38) Effective book marketing strategies

(17:18) Stephanie Chandler's best business advice and confidence tip

(18:07) Stephanie Chandler's favorite podcast, business app, and business book

(19:29) Closing remarks and introduction to Small Buslady University's new course

(20:10) Outro and thank you note