Compared with older generations, members of Gen Z (those ages 13-24) are feeling emotionally distressed by the pandemic but are less likely to seek help for their behavioral health challenges. They also get and process healthcare information differently than any other generation. How do you walk the tightrope and get the messaging right? Shavonne Reed, a healthcare communications expert focused on Gen Z sheds light on how to change your messaging and get it right for this new consumer generation.