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Graham Richardson, former CTV news anchor, shares insights from his transition to public relations and discusses the rapidly evolving media landscape that impacts politicians, spokespeople, and organizations.

• Traditional media isn't disappearing despite business model challenges—CTV's news site reached 47% of Canada's population in February
• Today's communicators must adapt to a world where everyone has "HD cameras in their pockets" making everyone potential content creators
• The decline in media resources means less scrutiny of officials and institutions, with 80% of stories now going uncovered
• Trust in media has eroded with many believing journalists are actively deceiving rather than occasionally making mistakes
• The 2023 Canadian federal election demonstrated extraordinary shifts in public opinion, influenced by both traditional and alternative media sources
• Private sector clients still highly value traditional media outlets that can deliver broad audience reach

The most valuable asset for any public-facing person—whether in media, politics, or business—is authenticity and trust, which when lost is extremely difficult to regain.