Traditional PR is dead for B2B businessesI spoke with Michelle Urwin, VP Marketing at Skai and she shared her views on how they stumbled upon a very successful influencer formula.Key takeaways.<ul> <li>How their influencer program was inspired by an industry culture here in Ad Land UK</li> <li>How a simple format can be very effective</li> <li>How they plan to scale their program</li> <li>The role of measurement</li> <li>How PR will be rolled into influencer programs</li></ul>

Traditional PR is dead for B2B businesses I spoke with Michelle Urwin, VP Marketing at Skai and she shared her views on how they stumbled upon a very successful influencer formula. Key takeaways. How their influencer program was inspired by an industry culture here in Ad Land UK How a simple format can be very effective How they plan to scale their program The role of measurement How PR will be rolled into influencer programs

Traditional PR is dead for B2B businesses

The Dawn at Moon podcast is a content program dedicated to unravelling how B2B marketers’ approach, think and activate influencer campaigns.The podcast will be anything from 15-30 minutes long, the role is to extract applicable insight and direction for our listeners.

Business

Marketing

The Dawn at Moon podcast is a content program dedicated to unravelling how B2B marketers’ approach, think and activate influencer campaigns. The podcast will be anything from 15-30 minutes long, the role is to extract applicable insight and direction for our listeners.

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Traditional PR is dead for B2B businesses

Traditional PR is dead for B2B businesses